Case Study · Manufacturing · Pune

THE TRAINING WAS THREE MONTHS. THE REINFORCEMENT WAS NINE.

Demech Chemical Products · Manufacturing · Pune

Diagnosis, training, coaching, reinforcement and measurement, over twelve months.

Or call +91 88062 88042

78% Improved appointment conversion ratio
65% Improved sales closing ratio
56% Improved new customer acquisition
12 months Duration
At A Glance

THE ENGAGEMENT

Client Demech Chemical Products
Sector Manufacturing
Location Pune
Engagement Diagnosis, training, coaching, reinforcement, measurement
Duration Twelve months
The Situation

A GOOD TWO DAYS. THE SAME PIPELINE.

A Pune manufacturer with a capable technical team and a sales performance that had plateaued.

Training had been run before. The usual pattern followed: a good two days, positive feedback, and a pipeline that looked the same by the end of the quarter.

What The Diagnosis Found

THE GAP WAS NOT UNIFORM

A SWOT analysis of every participant established where each person’s gap actually sat, which was not uniform across the team.

Access and stakeholders

Some needed access and stakeholder work.

The commercial case

Others could not build a commercial case.

Price before value

A few were conceding price before value had been established.

A single programme aimed at the average would have been wrong for almost everyone.

WHAT WE DID

The Demech sales team with their trainer
1

Diagnose

Individual analysis across all participants, establishing a different weighting for different people.

2

Build capability

A three-month programme rather than a two-day event, which allowed practice between sessions.

3

Coach and reinforce

Nine months of structured reinforcement with quarterly performance review, working live opportunities rather than revisiting curriculum.

4

Measure

Reviewed at the close of the twelve months against where each participant started.

The Results

TWELVE MONTHS, THREE NUMBERS

78% improved appointment conversion ratio
65% improved sales closing ratio
56% improved new customer acquisition

HOW THIS WAS MEASURED

Reported across all participants at the close of the twelve-month engagement, against their position at the start. Interpreted against the client’s baseline, sales cycle, market conditions and measurement method.

In Their Words

WHAT A CLIENT SAYS

Jeet and his team worked relentlessly throughout the year to make sure the objectives of the programme were achieved. The training was very interactive and practical. Pitch Perfect India delivered what they committed.
Amit Shirkar L&D Head, Demech Chemical Products
  • Sustained “worked relentlessly throughout the year”
  • Practical “very interactive and practical”
  • Accountable “delivered what they committed”
What This Suggests

THE RATIO IS THE FINDING

Most programmes invert that, and most programmes fade.

Training that is not reinforced tends to disappear before it has reached enough live deals to matter, which in a sector with a long sales cycle can mean it never reaches a decision at all.

Demech in short

How Demech Chemical Products, a Pune manufacturer, combined three months of sales training with nine months of reinforcement. 78% of participants improved appointment conversion and 65% their closing ratio, reported at the close of the twelve-month engagement.

WHAT IS LEFT OF THE LAST PROGRAMME YOU RAN?

Twenty minutes on the phone is a reasonable place to start.

Book a 20-Minute Diagnostic Call