Demech Chemical Products · Manufacturing · Pune
Diagnosis, training, coaching, reinforcement and measurement, over twelve months.
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A Pune manufacturer with a capable technical team and a sales performance that had plateaued.
Training had been run before. The usual pattern followed: a good two days, positive feedback, and a pipeline that looked the same by the end of the quarter.
A SWOT analysis of every participant established where each person’s gap actually sat, which was not uniform across the team.
Some needed access and stakeholder work.
Others could not build a commercial case.
A few were conceding price before value had been established.
A single programme aimed at the average would have been wrong for almost everyone.

Individual analysis across all participants, establishing a different weighting for different people.
A three-month programme rather than a two-day event, which allowed practice between sessions.
Nine months of structured reinforcement with quarterly performance review, working live opportunities rather than revisiting curriculum.
Reviewed at the close of the twelve months against where each participant started.
Reported across all participants at the close of the twelve-month engagement, against their position at the start. Interpreted against the client’s baseline, sales cycle, market conditions and measurement method.
Jeet and his team worked relentlessly throughout the year to make sure the objectives of the programme were achieved. The training was very interactive and practical. Pitch Perfect India delivered what they committed.
Most programmes invert that, and most programmes fade.
Training that is not reinforced tends to disappear before it has reached enough live deals to matter, which in a sector with a long sales cycle can mean it never reaches a decision at all.
How Demech Chemical Products, a Pune manufacturer, combined three months of sales training with nine months of reinforcement. 78% of participants improved appointment conversion and 65% their closing ratio, reported at the close of the twelve-month engagement.
Twenty minutes on the phone is a reasonable place to start.
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