Corporate Sales Training

TURN INDIVIDUAL TALENT INTO A WAY OF SELLING YOUR WHOLE TEAM CAN REPEAT.

Ten modules, customised to your products, competitors and live deals before a session is built.

Your team practises real opportunities, not case studies.

Or call +91 88062 88042

9,000+ Salespeople Trained
100+ Companies
15+ Countries
2017 Training Sales Teams Since

WHAT IT IS

Selling Excellently™ is a complete method for selling complex B2B opportunities. Ten modules covering the full arc of a deal, from creating opportunities through to closing and holding the account.

Most sales training teaches isolated skills. This connects them into one process a team can run consistently and a manager can coach against.

THE TEN MODULES

A trainer teaching a Selling Excellently module to a team
01

Plan and prioritise

Territory and account planning. Where the time goes.

02

Prospect

Creating better opportunities rather than more activity.

03

Access the decision-making unit

Reaching and mapping the people who actually decide.

04

Investigate

The business problem underneath the stated requirement, and the buying process around it.

05

Build value

Connecting your solution to measurable business value rather than features.

06

Present and convince

A case argued in the customer’s own numbers.

07

Handle resistance

Understanding what is behind an objection before answering it.

08

Negotiate

Protecting value under price, terms and competitive pressure.

09

Close

Creating the conditions for a clear decision and a committed next step.

10

Retain and grow

Holding the account against the next low-cost quotation.

The diagnosis decides the weighting. A team losing at decision-maker access spends its time in different modules from a team conceding margin at the close. Nobody gets all ten at equal depth, because no team needs that.

HOW IT IS CUSTOMISED

Before a single session is designed we build in:

Your products and solutions Your customer segments Your buying process Your competitors Your pricing environment Your sales cycle Your sales roles Your CRM process Your common objections Real live opportunities from your pipeline

Your team does not practise hypothetical situations. They practise the conversations they need to have next week.

01

Duration

Two days of core training, inside a three to six month engagement.

02

Format

Onsite at your location, live online, or blended.

03

Languages

English, with Hindi, Gujarati and Tamil available through certified trainers.

04

Group size

Typically 12 to 20, maximum agreed during scoping.

05

Who should attend

Sales and business development teams, and where relevant application engineers, pre-sales, solution consultants and customer success, who are often in front of the customer when value is established.

06

Who delivers

A certified Selling Excellently™ trainer.

Proof

THE PROGRAMME ENDED IN MONTH THREE. THE RESULTS CAME IN MONTH TWELVE.

Demech Chemical Products · Manufacturing · Pune

78% of participants improved appointment conversion
65% of participants improved their closing ratio

Demech Chemical Products, a Pune manufacturer, took the method through three months of training and nine of live-deal reinforcement. 78% of participants improved appointment conversion and 65% their closing ratio.

The training built the capability. What happened afterwards turned it into numbers.

In Their Words

WHAT A CLIENT SAYS

Jeet and his team worked relentlessly throughout the year to make sure the objectives of the programme were achieved. The training was very interactive and practical. Pitch Perfect India delivered what they committed.
Amit Shirkar L&D Head, Demech Chemical Products
  • Sustained “worked relentlessly throughout the year”
  • Practical “very interactive and practical”
  • Accountable “delivered what they committed”

WHAT YOU GET

01

The deals it will face next week

Your team practises the deals it will face next week, so the skill shows up in live opportunities, not only in the classroom.

02

One way of selling

One way of selling across the team, so forecasts mean something and new joiners have something to learn from.

03

Managers who know the method

Managers who know the method, so the standard holds after the trainer leaves.

04

Measures agreed before it starts

Measures agreed before it starts, so you can show the business what changed.

Sound Familiar?

THIS IS FOR YOU IF

  1. 01

    Your team improvises, and performance depends on individual talent rather than a repeatable process.

  2. 02

    Forecasts are opinions, because there is no shared standard for what counts as real.

  3. 03

    A new joiner takes months to become productive, because nothing is written down for them to learn.

  4. 04

    Your managers cannot describe exactly what good selling looks like in your business.

  5. 05

    You have bought training before and the content was fine and nothing changed.

WHAT HAPPENS IN THE ROOM

A sales team in a classroom during a programme

Live roleplay

Live roleplay against your real accounts.

Opportunity clinics

Opportunity clinics where the team works deals actually in progress, in front of each other.

Case construction

Case construction using your own pricing and your own customers’ numbers.

Objection drills

Objection drills on the objections your team actually hears.

Your managers attend

That is not optional, because the standard they see set is the standard they will hold afterwards.

Before And After

WHAT GETS MEASURED

Selected during diagnosis rather than imposed in advance. Typically:

Appointment conversion.

Qualified opportunities generated.

Business cases presented, as distinct from proposals sent.

Closing ratio.

Average deal value and discount conceded.

Sales cycle length.

Baselined before the programme begins. Targets and review points agreed in writing. Reviewed against your own CRM.

Attendance and feedback scores tell you the session went well. They do not tell you whether a number moved.

The Bigger Picture

WHERE THIS SITS IN THE SYSTEM

  1. 1

    Diagnose

    Find where deals are being lost before anything is designed.

    Sales Performance Diagnostics
  2. 2

    Build Capability

    You are here.

  3. 3

    Coach the Manager

    Coaching inside the reviews managers already run.

    Manager Coaching
  4. 4

    Reinforce

    Monthly clinics on live opportunities.

    Sales Training Reinforcement
  5. 5

    Measure

    Baselined at diagnosis, reviewed against your own data.

    How We Work

You can buy the training alone. We would rather you did not, and the Demech result is why.

Book a 20-Minute Diagnostic Call

FREQUENTLY ASKED QUESTIONS

Can you deliver this in two days, or do we need longer?

Two days covers the method. Whether that is enough depends on your sales cycle and how many behaviours the diagnosis says need to change. One behaviour holding under pressure takes repetition, which is what the months afterwards are for.

Can we start with one part of the programme?

Yes. Most engagements begin with the diagnosis, which establishes whether you need all of it.

Who actually delivers it?

A certified Selling Excellently™ trainer. Certification is controlled because the point of a shared method is that it is the same method.

Can technical people attend alongside sales?

Yes, and in engineering, device and SaaS businesses we usually recommend it. The person the customer trusts most is often not on the sales team.

How do you customise without weeks of our time?

A structured intake during the diagnosis, which is already happening. We use your CRM, your proposals and the interviews we are already running, rather than asking you to prepare material for us.

THREE QUESTIONS, BEFORE YOU SPEND ANYTHING

1

Would two of your salespeople run the same deal the same way?

2

Could your manager describe exactly what good selling looks like in your business?

3

What is still visible in live deals from the last programme you ran?

IF THOSE ARE UNCOMFORTABLE TO ANSWER

If those are uncomfortable to answer, twenty minutes on the phone is a reasonable place to start.

Book a 20-Minute Diagnostic Call

WHAT HAPPENS NEXT

  1. A 20-minute call

    You tell us what you are seeing. We tell you what we would look at first, and whether training is likely to be the answer.

  2. A written diagnosis, in about two weeks

    Your own data, and interviews with your salespeople and managers, separately.

  3. A programme only if you need one

    Built on your deals, with measures and review points agreed in writing before anything starts.

Sales training in short

Our corporate sales training programme turns individual talent into one way of selling your whole team can repeat. It is built on Selling Excellently™, ten modules customised to your products, competitors and live deals, and runs inside a three to six month engagement so the skills reach real opportunities.

Not sure where to start? Twenty minutes on the phone is a reasonable first step.

Book a 20-Minute Diagnostic Call